The environmental problem of Black Friday
The Black Friday phenomenon is raising increasing concerns about its environmental impact. Faced with tempting promotions, overconsumption is becoming the norm. 🌍 🚫
At first glance, Black Friday and ecology seem completely incompatible.🛍️
Overconsumption is now known for its harmful environmental impact. For example, every year, French people buy an average of 9 kg of clothing per person, wearing it only 7 to 10 times.
Is it really necessary to buy those new jeans at 40% off?
By encouraging overconsumption, Black Friday has a devastating effect on the environment, as many unnecessary products are purchased. It is no longer about restoring purchasing power, but merely encouraging people to consume more and more.
For several years now, the last Friday of November, known as "Black Friday", has become a symbol of rampant consumerism. During this day, many retailers offer discounts on a wide range of products. Imported from the United States, this commercial tradition has become the symbol of excessive and irresponsible consumption that promotes an unsustainable production model. In addition to offering often misleading promotions, the logic underlying Black Friday is one of social and environmental competition regarding low-cost mass production, while encouraging blind consumption, without taking into account the consequences for the environment and human beings.
Every year, the textile industry discards 4 million tons of clothing, while selling 5 million in Europe. When you know that a single pair of jeans can require up to 11,000 liters of water for its production, these figures are staggering! Human beings are not spared by this frantic race for consumption, as evidenced by the Rana Plaza tragedy in 2013, which cost the lives of more than 1000 people in Bangladesh during the collapse of a textile factory.
To put an end to this kamikaze consumption, disconnected from environmental and social costs, Green Friday is taking action.
Green Friday is an eco-friendly event, an activist collective and an awareness day, all at once. Regardless of its form, Green Friday is above all a philosophy of responsible and reasoned consumption!
